belarus business news

• Public sales of state property for 11 euro

  State committee on property of Belarus continues inviting bids for state property at starting price of 11 euro. Among the property are both old and unfinished production buildings and facilities of different branches.

  18 August 2008

• Budgetary recharge

  The goverment of Belarus is going to introduce new temporary export duty on potash chloride to extract excess money from Belaruskaliy that gains huge incomes from sales of the popular product. So, the export duty will amount to appr. 300 US Dollars per ton.

  18 August 2008

• Mass privatization in Belarus

  Belarus starts mass privatization of more than 500 state-owned enterprises to be completed by 2010, to begin with only 25% of share capital. Among such enterprises are: Minsk motor plant, Optoelectronic systems, Minskagroprommash, Gomselmash, Belarusian Automobile Plant, Vityaz, Agat-System and others.

  21 July 2008

• UNCTAD report on Belarus business situation

  UNCTAD recordered Belarus business improvments made last year, among them: favourable taxation for Free Trade Zones and HighTech Park, preferences for business in small towns. The investment policy survey is to be released soon.

  23 May 2008

• Love cannot be forced

  The more the goverment forces consumers to buy goods of Belarusian origin, the more consumers tend to buy good of foreign origin, including clothes, shoes, washing machines, refrigerators. This causes the increase of stocks of finished goods.

  21 May 2008

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marketing

Choose Belinfoway marketing stairway to success!

“The first rule of business: Find out what the man you are dealing with wants, and give it to him” Warren Tate
To carry out marketing analysis, planning, implementation and control, managers need information. It is not just an input for making better decisions, but also a marketing asset that gives competitive advantage of strategic importance. With growth many companies need more and better information. When they become national or international in scope, they need more information on larger, more distant markets.

BelinfoWay helps your company to promote, target, sell and distribute the goods to final buyers on the right markets.

BelinfoWay undertakes to conduct consumer research by carrying out focus group research, interviewing, analysis of consumers’ preferences and loyalty as to the product, service, brand, image, quality, pricing, value, etc.

The advantages of working with BelinfoWay are obvious:
You don’t need to order a marketing research with the international marketing researchers but with a domestic one that can obtain right information, eliminate misunderstandings in intercultural communications and improve communication effectiveness in international business. Since many idioms, phrases and statements mean different things in different cultures, it’s not easy to translate a questionnaire or an advertising from one language to another. BelinfoWay offers to perform high quality Translation for you.

Taking into account Belarusian consumers’ attitude towards marketing research in general, we are able to get full and right answers to your questions. BelinfoWay will help you understand the Belarusian consumer behaviour!

planning an exhibition, participating in trade events

Although exhibitions are expensive activities, many firms do not put sufficient time and effort into planning them. This is not just an unusual routine for the marketing team, or a mere flag-waiving exercise, it imposes an extra burden and requires a lot of time, from 6 months in total, both in the preparation beforehand and in the follow-up activities afterwards.

By participating at the exhibition you can reach a large number of potential customers. BelinfoWay can organize the arrival and visit of an exhibition for you to interact with distributors, and meet the new ones or just to see what the competitors are offering, make contracts with exhibitors.

BelinfoWay will help you to properly plan and execute an exhibition, to draw up the promotional material, launch new products at exhibitions in Belarus. Feel free to inquire for the schedule of latest exhibitions.

advertising

As the main tool for communicating marketing messages to customers, advertising is the tool to promote companies’ products globally. But it cannot be done through standardized advertising campaigns with the same advertising strategy and execution all over the world. BelinfoWay offers you to localize your advertising in view of cultural peculiarities so that all Belarusian customers recognize you and your product.

Let BelinfoWay organize advertising campaigns for your company in the mass-media of Belarus and on the Internet, to perform mailing of advertising materials to target companies. Everything is in the Russian language and custom-oriented.

internet marketing

BelinfoWay offers by means of the Internet to enhance and support your business’s overall marketing objectives.

Internet Marketing services include:

• Adaptation and localization of your Web-Site with the accurate translation into Russian, thus reaching Russian consumers
• Promotion of the Web-Site, registration in Russian catalogues
• Research on the Internet — including in our Business Guide
• Direct marketing via Internet
• Internet presentations and publication within the frameworks of Internet advertising
• Direct mailings

To benefit more from high technologies and to establish profitable Internet presence, see our section IT Prospects.

For more information on BelinfoWay marketing services, please contact us via e-mail or call us on +375 293332068.